ArmiCare Privacy Policy: Tracking Technologies and Interest-Based Advertising

Use of Tracking Technologies

ArmiCare, along with our trusted third-party partners, employs various tracking technologies to collect personal information about users over time and across different websites, applications, or services. These technologies, which may include browser cookies, web beacons, flash cookies, and similar tools, are utilized by both ArmiCare and our vendors to enhance your experience. In this policy, “we” and “us” refer to ArmiCare and our authorized vendors.

Purpose of Tracking Technologies

ArmiCare uses tracking tools, such as cookies, to optimize our websites and services. Cookies are small files downloaded to your device when you visit certain websites. For more information about cookies and how to manage or delete them, please visit this resource. Third-party partners may also deploy cookies on our platforms. We use these tools to:

• Identify new and returning users.
• Enhance our website functionality and understand user interactions with our platforms.
• Facilitate integration with third-party social media platforms.
• Deliver interest-based or targeted advertising (see below for details).
• Monitor user behavior and browsing activities across multiple websites or platforms over time.
• Gain insights into the preferences and interests of our users and website visitors.
• Personalize the advertisements displayed to you.

Interest-Based Advertising

ArmiCare and our partners engage in interest-based advertising, also known as online behavioral advertising. This practice involves delivering advertisements tailored to your interests, based on information collected about your online activities across multiple websites, applications, or platforms over time. These ads may appear on websites, apps, or in emails and may promote ArmiCare’s products or services or those of other companies. They may also encourage you to revisit our website after leaving.

How We Collect Information for Interest-Based Advertising

To provide relevant advertisements, we collect and analyze information you share when interacting with ArmiCare, our affiliates, or third-party partners. This information is gathered using the tracking tools described above. For example, we or our partners may analyze your browsing habits, purchase history, or location data, whether on our platforms or those of others. Our third-party partners may associate your name or email address with additional data, such as offline or online purchases or online usage patterns.

Managing Tracking Technologies

You have options to control certain tracking tools:

• Browser Cookies: Most web browsers allow you to manage cookies through their settings. You can enable, disable, or delete cookies as described in this guide. Note that blocking cookies may affect the functionality of certain features on our websites.
• Flash Cookies: Flash cookies, occasionally used on our websites, cannot be managed through standard browser settings. To control flash cookies, please visit this resource.
• Do Not Track Signals: Some browsers offer “Do Not Track” features. However, as these features are not standardized, ArmiCare’s websites do not currently respond to such signals. Blocking cookies or rejecting tracking may not stop all tracking activities described in this policy.

Please note that some choices are specific to the browser or device you use.

Opting Out of Interest-Based Advertising

You can opt out of interest-based advertising through the following options:

• Self-Regulatory Program for Online Behavioral Advertising: Opt out of having your online behavior collected for advertising purposes by visiting this link.
• Personalized Ads: To stop seeing personalized ads based on your information, click here.
• Mobile Devices: The Digital Advertising Alliance provides a tool to opt out of cross-app data collection for interest-based advertising on mobile devices. Download the AppChoices app here.

Please be aware that opting out is specific to the browser or device used and may not apply across all platforms.